Objectives  In order to optimize service design and improve the user's voyage experience, the principle, mechanism and method of applying the concept of sharing to the design of a cruise service are studied.

  Methods  Starting from the user's needs, the sharing factor is fully considered in the construction of the cruise service system. User experience mapping, service blueprinting and other methods are used to analyze the problems existing in the cruise service system. Based on the current status of the cruise service design system, the behaviors of users in the process of the cruise service experience are analyzed globally, the demand points and key points are studied, and the failure points, experience points, waiting points and decision points of the user in the service interaction process are explored.

  Results  This paper summarizes the problems existing in the cruise service system and the key factors affecting user experience, and determines the shared content and weight relationship in the design of the cruise service. Finally, the design scheme of the Majestic Princess cruise information sharing service platform is presented as an example.

  Conclusions  The study in this paper can provide references for the construction of more scientific and humanistic cruise service systems.